Throughout my career print has been a consistency. I began with catalog layout using established charts and grids. Soon I was creating cover imagery. I moved from vacation goers and early education teachers as targets where creativity has no bounds, to agency work following different strict brand guidelines daily. I have always enjoyed getting to know the intricacies of how a printing press and bindery works, to learning the fast paced world of newspaper and ad placement. The smell of a freshly printed book, right?!

I enjoy operationalizing the process of catalog production, multiple pricing versions, and prepress approvals. My early days were spent manually typing content into charts, many years later I managed a team in Mumbai where we systematically fed the content into tags for the team to format.